In order to reach the right audience, you need to determine who they are, where they go and how they behave or react to online triggers. Our user research uncovers the key facts that underpin successful design, development and marketing.

In order to reach the right audience, you need to determine who they are, where they go and how they behave or react to online triggers. Our user research uncovers the key facts that underpin successful design, development and marketing.

Our methods include;

USER INTERVIEWS

No second guesses - We get real world facts from your customers. This interviews provide insight into what people really want, need and expect.
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SURVEYS & QUESTIONNAIRES

Need answers? Ask the right questions... i.e - the audience in your target market.
Survey and questionnaire data is extremely useful. Our team works to assist you to generate surveys and questionnaires that get down to the root of what you need to know, so we can help you create digital solutions that communicate and engage.

CARD SORTS

A technique where we engage users to organize topics into categories that make sense to them. This is a useful approach in determining the site architecture, workflows, menu structure or website navigation paths. This methodology brings insights that enable us create a site that beats all expectations of function, usability and performance.

TREE TESTS

With this methodology we ask users to find a particular item or data through a sample menu until they find the category where they expect the items to reside. This tests for site usability and response. We know that if we give them what they want and expect, the number of conversions will eventually increase as easily as possible.

5-SECOND TESTS

Why just five seconds? Five seconds is long enough for a good design to communicate its primary message. It helps measure what information users take away and what impression they get within the first five seconds of viewing a design. They test whether the web pages are effectively communicating their intended message. We give users 5 seconds to view a design after which they answer some simple questions to determine if the site meets their expectation. This process determines if users' first impressions of your page are on point.

USABILITY TESTING

Solve them before they happen.
At venix, we engage real users where they complete a set of tasks on your website to see where they encounter problems and experience confusion. We are able to identify issues quickly and effectively as well as measure how usable or intuitive your website is.
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A/B TESTS

We use the A/B test experiment where two variations of a web-page or marketing campaign are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.

CLICKSTREAM ANALYSIS

In order to get the most out of your digital products, we need to learn the most popular user patterns and behaviors. Where do users click and when? What do they search for first?, how are they navigating your site?......We get the facts then fuse the discoveries into your product for better user response.

Rewards of user research

The best way to understand your audience and what motivates them is through skilled user research.

USER EXPERIENCE IS IMPROVED

Targeted research helps to improve user experience which brings about higher performance. We know that understanding your customers and their habits and behaviors is the key to success.

BUSINESS GOALS ARE ANALYZED

You have clear goals for your business, our contribution to your success involves testing each product thoroughly to ensure that we help you achieve those goals.

ACCURATE STRATEGIES FOR SUCCESS ARE CREATED

Researching the behavior of consumers through testing and interview methods helps us understand how your audience makes decisions. We use this data to come up with accurate marketing strategies.

YOUR AUDIENCE IS ENGAGED ON ANOTHER LEVEL

A desirable interface that works in a manner your audience expects increases conversions. The more they enjoy the interaction, the longer they're going to stay. Invite them and make them feel welcome, then watch the numbers of loyal customers grow exponentially.

Let us help you take your brand to the next level.

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Reach us through +254 702 322 566

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Venix I.T Solutions
Captain House, Desai Rd, Off Forest Rd
Nairobi, Kenya
info@venix.co.ke
+254 702 322 566
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